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LB1 S.R.L.

SOURCING MANAGEMENT & PRODUCT DEVELOPMENT

YOUR PARTNER FOR ITALIAN PRODUCTS

SERVICES

OUR

SERVICES

SALES & REPRESENTATIVES

LB 1 counts on a solid network of importers, agents and distributors across the world, to facilitate market penetration for companies that would otherwise have to deal with considerable entrance barriers.
LB 1 strategies aim both at long-term product marketing and at promotion through spot campaigns so as to assess the actual redemption-based potential of the product in the market of reference.

STRATEGIC MARKETING

Development of marketing plans and communication channels according to company objectives
Analysis and evaluation of results of previous export projects
Analysis of product positioning for each market/country
Analysis of sales conditions offered by the main local competitors
Definition of the price range and level
On-site visits at large retailers, price data collection, positioning analysis
Shelf analysis, assessment of promotional actions undertaken by competitors
Identification and organization of sales network (agents, representatives, distributors, etc)
Definition of promotional programs
Creativity and promotion planning on all media, according to the product and its target
Brand and trademark promotion

LOGISTICS

Production coordination and direct order processing for international clients in order to maximize stock control systems and inventory turnover
Selection of dedicated carriers for international delivery
Shipping and logistics management coordination with the production site
Preparation of documents and shipping contracts with carriers
Search for local logistics and distribution operators

DESIGN & COMMUNICATION

Catalogues, folders, price lists, packaging and label creation in several languages compliant with local regulations on labels and packaging
Thanks to its in-house graphics department, LB 1 can provide a comprehensive service, from the early stages of project creation with the client to the final stages of printing and delivery.

WHO

WE ARE

LB 1 is a company specialized in consolidating business relations between Italian distributors and suppliers across Europe and in creating new business opportunities for high quality products.
LB 1 works mainly in the food retail and catering sectors, with sales channels extending across Italy and several countries in Europe and the United States of America

ABOUT US

OUR

WORK

Companies exporting Made in Italy and launching Italian products abroad find in the international market their primary source of growth and expansion. And yet small and medium businesses often do not possess the necessary know-how, they lack multi-language staff or would rather not commit significant amounts of economic and human resources to establishing their own export office from scratch: in this case LB 1 becomes your ideal partner.
LB 1 is not only an international marketing company, but also an operational partner, that functions as an export-dedicated branch office in its own right.
LB 1 is headquartered in Rome and has related offices all over Scandinavia and the U.S.A., to provide services and assistance for product internationalization

WORK

CLIENTS

PRODUCTS

We work with innovative Italian companies to supply top range Italian cuisine and food products abroad. These are generally regionally-based companies equipped with technologically advanced plants to preserve their artisanal quality while meeting the production requirements of large retail trade. Quality and reasonable pricing do make a difference in a fiercely competitive market as the one we are called to deal with today.Our products include good pasta, bread and pizza, simple and genuine, made with great passion, craftsmanship and expertise.Sauces and condiments, cakes and pies, smoked salmon and salted cod; ice-cream and ready meals; food for special occasions, for the self-service and catering sectors.

Italian history and cuisine need no introduction: all around the world they are a synonym for excellence. However, we do believe that historical legacies are not enough – success must be earned and deserved, day after day, doing just as well today and even better tomorrow.After all, the true spirit of the Italian Renaissance celebrated inventing, not preserving.